Be sure your videos do not appear to be ads. If all you talk about is selling products in your video, your viewers will lose interest very fast. Instead, cater to your viewers’ need for things like valuable insight, trivia, FAQs or tutorials.
Take full advantage of that precious first few seconds to grab your audience’s attention. After they’re hooked, they’ll most likely watch the entire video. How do you plan on grabbing their attention? Your video topic and your target audience will determine this. It’s an ambitious project, so don’t hesitate to ask for help if needed. Many times it is very hard to visualize ideas for your video marketing. Hold a brainstorming session with a diverse group of people to generate the most interesting ideas. Try to ask for ideas often to help you stay on top. Don’t try doing it all alone. Other people may surprise you with their take on your product. Try to brainstorm with people around you so that you can generate a few new ideas. A regular idea session will keep your videos fresh and relevant to your customers.
Watermarks are always a good idea. This helps ensure that people cannot steal your video and proclaim that it’s theirs. Place a transparent log in an obvious place on the video.
Keep your business relevant to today’s audiences through video marketing. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Offer deals or prizes to anyone whose question is answered in the video.